Vol. 8 No. 1 (2025)
JOURNAL ON TOURISM & SUSTAINABILITY

Papers

Reconceptualizing Volunteer Tourism In The Philippines: A Lifelong Learning And Educational Tourism Perspective

Published 2025-07-22

  • Miguela M. Mena
    • ,
  • Richard Philip A. Gonzalo
    • ,
  • Victoria Villegas-Bacay

Miguela M. Mena
Asian Institute of Tourism, University of the Philippines Diliman

Richard Philip A. Gonzalo
Asian Institute of Tourism, University of the Philippines Diliman

Victoria Villegas-Bacay
Asian Institute of Tourism, University of the Philippines Diliman

Abstract

In response to the pandemic's impacts, the Philippine Department of Tourism has incorporated volunteer tourism into the nation's tourism offerings, blending traditional travel with service opportunities. This paper offers a fresh perspective on volunteer tourism in the Philippines and introduces a framework designed to maximize its potential as a catalyst for sustainable development and conservation. It specifically details the role of various organizations within this volunteer tourism framework while considering the local and regional dynamics of voluntourism that were present prior to the pandemic. The Department of Tourism offers valuable insights and identifies key focus areas for the advancement and effective management of volunteer tourism programs in the Philippines. This framework positions volunteer tourism as an intervention that enhances the value derived from tourism. The advantages generated by tourism can benefit not only the region that attracts tourists but also the destination area and the local community. Volunteer tourism transcends the typical travel experience by connecting tourists with the realities of the host community. Through their voluntary engagements, tourists develop a deeper understanding of the day-to-day lives of community members, experiences that are often overlooked. This understanding extends to the domestic and community aspects of households in the area, granting visitors insights into the residents' aspirations and communal life that may not be openly shared with outsiders. Volunteer tourism offers participants opportunities for self-reflection, fostering an exploration of their interpersonal relationships and facilitating meaningful personal growth and transformation. The framework seeks to improve volunteering outcomes and facilitate more effective management of volunteer tourism. As a means of personal development, volunteer tourism is beneficial for recent graduates. With proper management, these volunteering opportunities yield valuable experiences for participants, ensuring compliance with legal and ethical standards to benefit both volunteers and host organizations. Additionally, the framework aims to steer initiatives towards a more impactful form of tourism. Rather than merely serving as a tourism product, effective management of volunteer tourism can play a crucial role in promoting positive societal change.

Keywords

Conservation, Life-Long Experience, Philippines Volunteer Tourism, Sustainable Development, Volunteer Tourism and Volunteer Tourism Management

Full Paper

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